We have talked about digital marketing before. What we have not spoken about is time, and time is precious when it comes to business. We want to clarify some things because we know there is a lot of misinformation and even scams when it comes to promising results related to the use of digital marketing.

Your brand encapsulates your business it represents your identity, your mission, and how you want your customers to see you. Your end goals are getting your customers to purchase something from you, and hopefully earning recurring customer loyalty so those customers purchase from you in the future.

Branding is so much more than just a logo or a tagline, it is the deliberate act of influencing identity the intangible impression that exists only in the mind. Sometimes it’s hard to wrap your mind around what exactly branding is, especially since there’s so much that goes into a brand strategy. The very act of branding is creating a feeling that consumers can latch on to. To determine whether or not your brand is thriving or struggling, ask yourself and your marketing team these questions.